April 26, 2024

Phishing: The Unsophisticated Version of "Hacking" We See Every Day

Although we don't advertise ourselves as a cybersecurity company, we are responsible for hundreds and hundreds of client logins and passwords. Phishing attempts come in every single day; we know what they look like, what they are trying to take, and how to make sure they are never successful.

While movies often portray hackers as tech geniuses cracking codes and infiltrating networks through sheer programming prowess, the reality is that many cyber threats stem from much simpler tactics. Phishing, in particular, accounts for a staggering 90% of all data breaches, according to recent studies. This form of cyberattack leverages social engineering to trick individuals into handing over sensitive information or installing malware. Let’s explore how phishing operates and why it remains one of the most effective methods employed by cybercriminals.

What Is Phishing?

You've heard the term before, but what is phishing? Phishing involves sending fraudulent communications, usually via email, that mimic legitimate sources to steal sensitive data like login credentials and credit card information. It’s an unsophisticated method that relies on human error rather than sophisticated hacking techniques, exploiting the weakest link in any security system: people. Often we see

The Pervasive Impact of Phishing

Phishing’s simplicity and high success rate make it a preferred tool for cybercriminals. These attacks can lead to significant financial losses, expose sensitive personal and corporate data, and damage the reputations of affected organizations. The aftermath of a phishing attack often includes costly recovery measures, legal challenges, and a long-term loss of customer trust. At Luminate Denver, we have never had client data breached, and we take serious  measures to make sure that never changes.

Common Types of Phishing Attacks

  1. Email Phishing: The most widespread form, where attackers send emails that appear to be from well-known companies, urging recipients to provide personal information.
  2. Spear Phishing: More targeted than generic phishing, spear phishing focuses on specific individuals or companies, using personalized information to increase the likelihood of success.
  3. Whaling: Aimed at high-level executives, whaling seeks to capture highly confidential corporate information.
  4. Smishing and Vishing: These variants use SMS and voice calls, respectively, to trick victims into revealing personal information by pretending to represent banks, tax authorities, or other trusted entities.

Strategies to Combat Phishing

  1. Educational Programs: Continuous training and awareness programs are essential. Educating employees about how to recognize phishing attempts can drastically reduce the risk of a successful attack.
  2. Technical Defenses: Implement advanced email filtering technology to block phishing attempts and use multi-factor authentication (MFA) to secure access to corporate systems.
  3. Verification Processes: Always verify the source of any request for sensitive information, especially if it is unsolicited. Use established contact methods, not those provided in a suspicious email or message.
  4. Update and Backup: Maintain up-to-date security software and back up data regularly to minimize potential damage from breaches.

Know What To Look For

To sufficiently protect yourself from phishing attempts, you have to know what to look for. A good rule of thumb; if something seems sketchy, it probably is. You really shouldn't be clicking any strange links in the first place, but if you do, absolutely never enter your personal information from any email link. If you think it is a real email from a verified company, go to their website directly and login from there. Pay attention to the URL at the top of your browser, that is usually one of the easiest giveaways. If something is misspelled, if it says '.co' instead of .com', or anything else unusual appears then you know its a fake link. And lastly, if someone is trying to tell you something is "urgent" or "requires immediate action", take a breath and realize that's almost never true. Panic is the #1 cause of information leaks. Slow down, take a look around, and make sure you're not dealing with a scammer they preys on those with less self control.


Phishing may not involve sophisticated hacking skills, but its effectiveness lies in its exploitation of human psychology. With phishing attacks accounting for a vast majority of security breaches, understanding and preparing for these threats is more critical than ever. Implementing strong security measures, educating employees, and maintaining vigilance can help safeguard personal and organizational data against these deceptively simple yet devastatingly effective cyberattacks.

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